When a site has hundreds of pages, a redesign isn't just design—it's architecture, URLs, redirects, internal links, schema, and performance working together.
They fail because structure, URLs, and crawl paths are changed without a plan.
If your site has hundreds of indexed pages, every change affects search visibility: URL structure, redirects, internal linking, canonicals, schema, templates, and performance all interact. My approach focuses on validation before execution—so you don't bake risk into the build.
This service is built for established websites that depend on organic search and cannot afford ranking loss during a rebuild or migration.
Hundreds of pages, strong topical authority, ongoing content growth.
Consolidations, mergers, silos, hub-and-spoke architecture, new slugs.
New Figma designs, new templates, new UX while preserving SEO equity.
Moving to high-performance hosting with CWV and speed as a priority.
Most rebuilds start with a theme. SEO-safe migrations start with risk reduction and an approved blueprint.
Deliverable: Migration Blueprint (approved before development begins).
Deliverable: Approved templates ready for content + migration execution.
Deliverable: Migration-ready site with verified crawl paths.
Deliverable: Fast, stable site tuned for real-world performance.
Deliverable: Stabilized launch with rapid issue correction.
I don't promise guaranteed rankings or instant SEO gains.
I do promise a disciplined, validation-first process: clear documentation, approved blueprints, and execution that protects crawl paths, link equity, and technical integrity during a rebuild.
Start with a paid validation phase to finalize architecture, redirects, and crawl paths before development begins.